Do's & Don'ts
With any sort of creative identity guidelines there will be elements that are open to interpretation. The Come Alive logotype operates around rules of common sense !
If you feel what you have done doesn’t make sense, or looks strange then it is probably wrong.
To help we have highlighted some things that should never be done to our logotype.
We know you won’t, but these are examples of what not to do....
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| Do not use keyline | Do not rotate the logo | Do not stretch the logo |
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| Do not introduce new colours | Do not obscure a key part of an image or use a light colour logo on a light background | Do not use a dark logo on a dark background or use where a tpographical element in the image obscures and confuses the logo |
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| do not use a graphic element within the exclusion zone | ||
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| Do not change the colour of "Come Alive"- this should only ever be white (if on a dark solid) or the dark blue. |
Examples of what to do....
| Correct use of the logo colour pallette on a dark background | Correct use of the logo for single colour print | Correct use of the logo on photography |
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