Graphic Device
The dynamic “V” used in our identity can be used to support the brand in narratives, stories and timelines.It mustbe used alongside the core identity.
The following pages show examples of its use in all comunication materials.
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| When used on block solid colours the "V" can be used as a large solid. | When used on photography the "V" should not detract from the image or core identity, as such we recommend using it at 50% opacity or less, this makes it more subtle and powerful. Less is more |
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| Do not crop out the"V" so that the shape is lost. | Do not reverse the "V". | Do not use the "V" without Reference to the Core identity. |
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| Do not stretch the "V" or alter the shape in any way. | Do not use another colour for the "V" other than white or the Come Alive blue. |
